Past Work
A selection of work artifacts I've created over the years. These documents reflect my approach to strategy, operations, and team enablement across different companies.
Return-to-Office Plan
Summary: A concise, visual overview of Ampush’s transition to hybrid work in 2022. This document lays out the goals, timeline, and structural design of the hybrid model, including custom approaches for NYC, SF, and remote employees.
Return-to-Office Playbook
Summary: A robust playbook documenting Ampush’s return-to-office strategy. Covers leadership decision-making, pre-launch planning, stakeholder communications, and post-launch engagement strategy across facilities, tools, and culture.
Paid Social Operating Cadence
Summary: An internal doc defining the full suite of meeting cadences for Ampush’s Paid Social division. Clarifies audience, ownership, cadence, and purpose for each forum—enabling clear lines of communication and strategic alignment.
Artifacts TOFU & Events Strategy
Summary: Strategic memo laying out how Reforge could better align its content and event programming to generate top-of-funnel leads. Introduces a unified strategy across editorial, webinar, and artifact content types.
Artifacts TOFU Strategy — Q3 2024
Summary: Quarterly strategy document outlining Reforge’s TOFU content priorities, goals, and key performance metrics. Defines how artifacts would drive subscriber growth and outlines how editorial and product marketing teams collaborate to ship.